MKT Digital

Is Your Health Tech Built for Everyone?

I help health tech innovators de-risk their products and unlock new markets by building AI that is ethical, inclusive, and trusted by the communities it's meant to serve.

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My Mission

Technology with a Human Heart

You're building the future of healthcare. But a hidden risk can undermine your success: exclusion. When technology isn't built with empathy, it fails to win the trust of the very people it needs to help, especially those in marginalised communities.

My work bridges this gap. Backed by PhD research at Royal Holloway, University of London, I provide the critical insights you need to move beyond algorithms and data points. Together, we can build technology that respects user dignity, earns trust, and delivers better health outcomes for everyone.

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A diverse group of people collaborating around a table, representing inclusivity in tech.
My Services

Your Framework for Inclusive Innovation

I provide clear, actionable strategies to ensure your product is effective, ethical, and ready for the real world.

De-Risk Your Product with an Inclusivity Audit

Launch with confidence. I conduct a comprehensive audit of your health app or AI model to uncover hidden biases and usability barriers *before* they become costly problems.

Build Trust with an Ethical AI Strategy

Reputation is everything. We will develop a robust framework for ethical AI that prioritizes fairness, transparency, and data privacy, turning your commitment to ethics into a powerful competitive advantage.

Connect Deeply with User-Centric Research

Go beyond standard feedback. Using rigorous academic methods, I help you understand the unspoken needs and unique contexts of diverse communities, ensuring the product you build is the product they'll actually use.